Eastenders E20

Eastenders E20 is a 12 part spin-off web-series of the long running BBC program Eastenders. Once again, E20 is another largely popular web-series, The series has used a similar basis to gain it's fans as Chad Vader, both have taken things with an existing fan-base and made something new that will appeal to the original fans because it incorporates elements from the original thing (in this case it uses the same set as Eastenders and some of the original cast) and then make it different and interesting to appeal to a new different fan-base. E20 took eastenders, shortend it, cut it far quicker, used much livelier music and employed a handheld camera technique to make the whole show faster paced and edgier. These techniques have been put in place to try and attract a younger audience to the show.

In this case the marketing is done less through online means more on BBC as adverts etc, this is a good and a bad move on the advertisers part, its good because it is forced upon people who regularly watch Eastenders any way and therefore are likely to be interested, how ever its bad because the whole point of E20 is to draw NEW fan-base, a fan-base from the 'Online Age' and the best way to do this, is to advertise ONLINE.