The show is popular because it publicly pokes fun at a serious thing which many people are afraid to do. Terrorism is a huge issue in the world, a dutch paper got into enormous amounts of trouble for publishing a drawing of the prophet Mohamed. This makes it risky to produce a show that openly mocks terrorists and their beliefs. The fact it is risky make it even more funny because feel that by finding it funny they are agreeing and therefore at some sort of vague risk themselves.
I think the show it's self is very funny, well scripted and well produced how ever it is very poorly marketed. It's not advertised anywhere and is difficult to find, they do have a facebook group about it but this is not linked the the website at all. also the episodes are only available to watch on the website and not uploaded to Youtube or Vimeo.
The show would be hugely more popular if they had made multiple different social network profiles, uploaded to multiple different video upload sites (youtube, vimeo or daily motion) and then linked every page to each other. by doing this it would give the show 10 times the amount of web presence, would appear at the top of search engine searches and make it over all easier to find and more likely for people who don't know about it to stumble across it by accident, be interested by it and start watching.
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