Wednesday, 2 February 2011
All three episodes
Monday, 8 February 2010
Reflection essay
Using your experiences on this project and relating your programmes to other webisodes you have researched, discuss how taking account of the online audience affects the process of showing creative work.
During the research, planning, marketing and production of our 3 part web-series, lines I have learnt just how different the process of making a web-series is compared to a T.V. show or live event such as theatre.
One of the main reasons web-series are so popular is the fact they are available to anyone with internet access, and for those with internet phones etc, they are available to be watched literally any time and any place. This new availability totally eliminates the problem of missing a program on T.V. or not being able to get tickets to the theatre. Another big advantage to only releasing it online means you don’t have to abide by certification regulations like the use of offensive language, narcotics or taboo social and religious issues. A prime example of this is the 5 part web-series, living with the infidels. Living with the Infidels is a comedy about a group of haphazard, British Muslim terrorists, a show like this would probally never be shown on T.V. because of the nature of it, but there are no rules or regulations stopping it from being shown.
Because it’s shown online, one of the best ways to advertise a web-series is online. Because our show, Lines was a college project, about students in detention in school, the most logical target audience are students of a similar age as the actors, so they are able to relate to what is happening. To access this target audience we decided to use social networking sites such as Facebook, Myspace and Twitter. We used Facebook because it is the biggest and most popular social networking site, giving us the opportunity to reach hundreds of people with just a click of a mouse. Myspace is mainly used by musicians as a common place to show their music, with this in mind we used it to advertise for music to use in our episodes and Twitter was linked to the two so what ever we posted on it came up on the other two. As well as social networks we also used conventional advertising techniques like postering around college to try attract others we couldn’t reach on the social networking sites.
By uploading our web-series to multiple sites and advertising on even more we get people viewing the shows at any time from anywhere in the world, this also meant we were able to get feedback almost instantly from all sorts of people. Anything from small, vague comments like “cool” or “alright” to 200 – 300 word evaluations. But not only did we get comments on the videos, we were also able to get viewing information from YouTube telling how many people had viewed each episode, how many times they had viewed and where they had viewed from.
By gaining all of this information so quickly and so easily it meant we were able to act upon it immediately and improve the next episode. I think that our episodes have gotten better each time, and this is predominately down to this feedback. We were told the volume levels were too uneven and the camera work was too static and boring, with this in mind when making episode 2, I made a point of getting the mic at a similar distance from each actor to make the recordings more standard and whilst Tim filmed more cutaways and closeups.
Sunday, 7 February 2010
Transcript Word cloud

audience feedback transcript
Lines audience feedback session transcript of my audio by Kirk
(Show first episode)
1) What do you think of the concept of lines?
“Yeah, I think it’s quite a good concept. It plays on a good concept. Like Recess in the 90’s, like that, was a really good series or the breakfast club, and it puts an original spin on it, so yeah, I think it was really good!”
2) Overall, what did you think of the first episode?
“It introduced the characters well, so you get to know each one of their stories, and sets it up really well, so you should be able to get the people interested and find out more.”
“It was good introducing the character at the end it makes you want to watch the next one”
What were the strengths and weaknesses?
“It was written well”
“The camera shots were put together really well!”
“Had good timing, bringing the different camera shots in”
“I shouldn’t have put my legs up when Zeke was doing his bit, as you can see my legs in the
background!”
3) Did episode 1 make you feel like you wanted to carry on watching future episodes?
“Yeah, it was intriguing”
(Show second episode)
4) What do you think is different from the 1st episode?
“Unlike in the first episode, where it was introducing the characters, the 2nd episode is different
because it is playing to what these characters are like, so it’s a good marketing technique because people are like ‘why is this character like this’, and then they watch the first episode as well”
5) What did you think of the second episode?
“Overall it was quite good. It added new layers to the characters, added humor into it as well, like the ‘super spy’.
(Show third episode)
6) Do you like how the story has progressed over the series?
“Yeah, I like how the characters have developed, and you learn a bit more about them”
“There are also more things that you find out, which make you want to find out more, like the phone call, because makes you curious as to what’s happening there”
7) What did you think of the third episode?
“I thought it was good, I liked how it showed a bit of the episode before within the title sequence, and thought it was pretty good”
What were the strengths and weaknesses?
“Weakness id say, was a couple of Long pauses which I thought broke it up a bit too much”
8) What would you like to see in future episodes?
“Let Megan swear you can’t say she raises two fingers simultaneously and not make her do it!”
(Would you want a change of location/ characters etc?)
“I suppose a different location would be good!”
“Be interesting to have them break out and running about!”
Overall questions
9) What ways did the characters appeal to you?
What did you like about them and the social groups they represented?
“Quite a good covering of all social groups”
“Shows someone from each social setting”
“Allows everyone to identify with at least one character”
10) Do you think ‘Lines’ was marketed well?
“Yeah, I heard it from facebook
“I saw the posters”
11) Are there any other ways you think we could promote the series of lines?
(Not including facebook, myspace, twitter etc?)
“Put a notice in the register”
“If you have a friend who done another web series online, could advertise in them”
12) Would you look forward to an episode four?
“Yeah!”
audience feedback audio + photos
audience feedback questions
(show first episode)
Overall, what did you think of the first episode? What were the strengths and weaknesses?
Did episode 1 make you feel like you wanted to carry on watching future episodes?
(show second episode)
What do you think is different from the first episode?
What did you think of the second episode? What were the strengths and weaknesses?
(show third episode)
Do you like how the story has progressed over the series?
What did you think of the third episode? What were the strengths and weaknesses?
What would you like to see in future episodes? Would you want a change of characters/different locations etc.
overall questions
What ways did the characters appeal to you, what did you like about them and the social groups they represented?
Do you think Lines was marketed well?
Are there any other ways you think we could promote the series of Lines? (not including facebook, myspace, twitter etc)
Would you look forward to an episode four?
Thank you for taking the time to come to this Q & A session, we welcome any further feedback you may have.
Saturday, 6 February 2010
Audience feedback session
- Informed everyone in the group of the new time (1.05).
- He made sure Tara had the new request forms completed and ready for the new time / focus group discussion.
- Checked that everyone was briefed about the discussion (people who are attending) Also made sure that Mike had gotten them ALL to sign model release forms
- Mike and Kirk then scouted for a new location / room in which we were able to hold the disscussion.
- Once all of this was secured Tim and I were able to get the Camera and Zoom mics (accordingly)
- Kirk then got his laptop so the audience could re-watch all three episodes together and went to the new room to record.
Wednesday, 3 February 2010
Success of the marketing
I started by searching "Lines" in google, This gave me nothing to do with our web-series. i think this is because "Lines" is obviously a common word and there are far more, more popular sites with the word in it.

I decided that a more specific search would give more usefull results, with this in mind i searched "Lines Webisode" in google. this was, as i expected, a far more successful search. The first 2 results were our Myspace and Flickr pages and the 6th result was the Facebook page. This is pretty much a perfect result from the search as from both the Facebook and Myspace pages you are able to access all of our other pages with links.

Viewings graphs.


This third graph shows how many views each episode has had day by day. as episode 3 has only been out for three days there are obviously no results for it past day 3, however on the first three days you can see episode one is far more popular than the other two. this is because of the amount we had built it up and gotten people excited about it by posting constant information and mini teasers of what it was going to be like. as each episode came out less people watched because it was wasn't AS exciting because they knew what it was about after the first one and only people that genuinely enjoyed it continued to watch.Peer Feedback
A couple of interesting shots
Strange narrative, cannot understand it (7 People mentioned this)
Cuts well
Characters work well
Sound levels are high & low (5 people mentioned this)
Taster bit / preview works well (3 people mentioned this)
Too much in one content in one episode (2 people mentioned this)
Good angles used
Jumps too much
Pointless shots used
Confusing genre (comedy or drama?)
Acting is not very good, could be better
Spy could of been done better, e.g appears in the room like is the skeleton
Silent moments ned sorting out
Need quicker cuts
Continuity works well
'Jaws' sound / music cuts in too suddenly & drops out to early
Teacher feedback (Pete)
Continuity with previous episode (costume, scripting) works well
Elliot's character has been developed well
Use of jaws music?
Suddenly goes silent
Much better editing than the 1st episode
Add footage, where it goes black / silent?
Like the taster for episode 3 at the end
Here is feedback that we had recieved from everyone in our class including ourselves and our teacher Pete.
Again people mentioned about the sound levels being a bit off. The main point that came up was that people are finding it hard to understand what is going on with the whole storyline. I think next time we need to try and think up of a better script, people had mentioned this about the first episode. The sound levels again are off, some ar elow some are high, need to always change the volume level of the computer/laptop to be able to enjoy the video.
People had said that the preview of the next episode was really good, and it helped them try to understand what is going to happen next
Tuesday, 26 January 2010
Here is a link to the website: http://www.squidoo.com/youtube-super-star
Shown below is the information I found on the website:
Overview
Two scientists have recently collected and researched many months worth of statistics on millions of YouTube videos. They've discovered any video belongs to one of four categories based on the number of views. The two categories you're interested in are viral and quality.
Once you understand how these categories work you can use this knowledge to your advantage and become a YouTube super star.
The essense
Videos on YouTube become popular because they get a lot of views. The total amount of views can be traced back to views per day. If you look at how these views per day evolve starting from the day you've posted your video you can estimate whether you video is viral or quality.
Once you get the hang of it you'll be able to hone in to the viral or quality 'effect' and actually trigger it for all your future videos.
What you'll need/who this is for
YouTube has the perfect tool for tracking the daily number of views your video gets. It's hidden behind the 'Insight' button on youtube.com/my_videos.
Open the Insight panel of your most viewed video now. What you'll see is a graph showing a history of daily views. You'll work with this graph in the next steps.
Step 1: determine peak day
Look at the graph that shows the history of views per day (or just 'views') and try to determine the peak day. This is the day that has gotten the most views since the day your video was posted.
You may find there are multiple peak days. If this is the case your video is neither viral nor quality. Check out the graph for you second most popular video.
Step 2: determine the category
Now that you've found peak day and you're sure there's only one you can determine the category your video belongs to. There are two important categories (I'm ignoring the two others because they tend not to generate a lot of views).
These two categories are:
•Viral or exogenous critical (EX-C): in this category videos rise to peak day very quickly. They rise anywhere from a few days to two week (rising in one day is not viral!).
•Quality or endogenous critical (EN-C): in this category videos rise to peak day slowly. They rise over the course of multiple weeks to months.
Rising refers to the period starting with the day traffic starts to pick up to peak day. In this period each day or week gets more views than the day or week before up until peak day.
Note: if your video is still fresh peak day may not have happened yet! If your video has been posted more than one week ago and views are still rising you most likely have a quality or EN-C on your hands. Congrats! However, in that case you won't be able to accurately predict how many views you'll gets.
You can do the calculation but you have to remember that the actual number of views will be higher, probably much higher!
Step 3: calculate how many views your video will get
Now that you know if you video is viral or quality you're almost ready to calculated how many views you video will get starting from peak day.
You only need to look up one more detail: the approximate number of views on peak day. You can find this on the Insight graph of your video. Try to be as specific as possible but don't hurt yourself.
Now click on this link and enter these variables:
•Peak day
•The number of views on peak day
•viral or quality
Click 'Calculate' and you'll know how many views your video will get starting from peak day. The number is an approximation, it can be off by as much as 20% in either direction. Still, it will give you an idea.
Monday, 25 January 2010
Monday 25th January
Paper work
FeedBack
- Sound levels need improving (some bits louder than others)(Mentioned 5 times)
- CD films logo to long (Mentioned 4 times)
- Credits are to fast at the end (Mentioned 3 times)
- Poor acting
- Opening sequence is to repetitive
- Editing of the video is good & works well
- Nice logos, they look well made and effective to the audience
- Poorly recorded narration
- Inappropriate music used throughout the video (including the opening sequence)
- Camera work could be better
- Too many cuts
- Script is too basic
- Poor cuts used
- Poorly planned
- The actors need auditions before acting in next video as they don't seem very confident in the first episode (Mentioned 3 times)
- Catchy song works well (Mentioned 3 times)
- The stereotypes are not clearly shown in the 1st episode
- Need more close ups
- Need more core content
- Visual gags of skeleton work well
- Need more comedy rather than drama to make it more comedic
- Continuity issues need improving (Mentioned 3 times)
- When the character is holding the polos, there could of been a close up
- While I was watching the 1st episode, it felt as if I was in a theater, there needs to be more use of close ups and shot changes
- Voice over explaining each character works well, needs to be more narration
- Cut to show different characters
- More planning is needed prior to next shoot (rehearsals etc) to avoid bad acting
- High angle show works well, but panning shot doesn't work within the same shot
- Sound levels need improving / editing
Project analysis
When we split into the two groups we decided who would be in charge of what and assigned job titles. I was appointed sound technician, because I have a strong interest in audio and have a good ear for what sounds good. I also helped Matt make the title sequence. Alie helped me with finding bands for the music. We did this by posting adverts on the social networking sites Twitter, Facebook and Myspace. As she is in charge of looking after the social networking accounts, Alie posted these advert, she had people send there replies to our group email address. Once we had a significant amount of replies I started listening to all the bands to narrow it down to artists that had good recordings and well written songs. Alie also helped with this as she didn’t have a lot to do and there were a lot of songs to listen to. Once we had narrowed it down to our five favourite artists I listened to different songs by the five artists and made notes about them in order to try decide which song by which band was the best for the sound track, I decided on the song Count in my head By Kids Love Lies. Alie listened and agreed that it was perfect, I then played it to the rest of the group and we all agreed it was catchy with good lyrics a fun song making it perfect. I enjoyed this as a responsibility because I am interested in how people react to different pieces of music and how different music will change peoples opinions in a piece of film. I didn’t feel I was stretched to my maximum ability but I also understand there are a lot of people in our group and not enough jobs to go around.
As well as finding a sound track I was also in charge of recording sound on set. I was excited to be doing this as audio recording is something I am looking at doing at University. I was disappointed with the out come of my recording, it wasn’t very good in my opinion and I could have done much better. Next time I intend on making sure that there is no other sound like vacuum cleaners people talking.
I feel personally given the circumstances I did my best but on the recording but I could have done better. As a group I don’t think we have worked well together, the project so far has been successful but we could have done far better if we had not of argued so much. But after last weeks long discussion I think we have worked out our differences and the second shoot will go much more smoothly.
Friday, 22 January 2010
Episode 1 feed back, Pre-Launch.

Nicks main points were:
- The background noise is un-profesional.
- The actors are clearly not confident in their lines and need practice.
- More camera angles, faster cuts and cut aways to make it more visually interesting.
- The show needs to be more interesting, comedic, dramatic, fast paced.
- It also needs to be more visually comical.
- Be more organised.
- Make sure everyone knows whats going on.
- Shoot everything twice to make sure we have usable footage.
With this in mind, after we have gained more feed back etc after the episode has been launched we will all evaluate our work in order to maximise the improvement in episode 2 and 3
Thursday, 21 January 2010
Thursday 21st January

Rift in the team and discussion to resolve it.
Wednesday, 20 January 2010
wednesday 20th january

Tuesday, 19 January 2010
Tuesday 19th january



Monday, 18 January 2010
Lines logo
Monday 18th January


Friday, 15 January 2010
Friday 15th January
Thursday, 14 January 2010
Thursday 14th January
Wednesday, 13 January 2010
Auditioning for the cast

Elliot Hickey - Confident, good acting skills and could relate to the character well, would make a good Seth.
Tom Jakes - Very comfortable and convincing, also felt comfortable and knew the character well, would make a great Zeke.
Angelica Thomson - Nervous but nonetheless convincing, knew the character well and was able to relate to them.
Jennifer Green - Convincing, led the part of megan well, was also confident and showed good relation to the character.
Catherine Montgomery - Convincing and very confident - read the lines well.
Seth - James Amey, Tim Sykes, Elliot Hickey
Zeke - Tom Jakes
Megan - Angelica Thomson, Jennifer Green, Catherine Montgomery
Short list of bands
- The Joe Public
- An Honest Contradiction
- Kids Love Lies
- Jharda
- Jambo Reign

- The Joe Public
- Strong sound
- Enthusiastic towards being
- An Honest Contradiction
- Right look
- Songs are kind of similar to each other
- I know them personally
- Kids Love Lies
- Right look
- Energetic sound
- Jharda
- Powerful music but not the right sound
- Not the right look
- Jambo Reign

The agenda for todayy
Tuesday, 12 January 2010
The hunt for a sound track

Tuesday 12th Jan
Nick (executive producer & 1/2 of CramCreative) told us that both teams needed to appoint a production maneger, they would be the ones incharge of organizing the paper work such as model release forms, request forms and risk assessments.
As a team we decided Tara should take this role because she is the most academic and efficient with formal written tasks. Her first task was to write up a request/risk assesment so we are able to use the class room at lunch to hold auditions.
Monday, 11 January 2010
monday 11th jans lesson
after i had updated the social networking sites i got onto organising the sound track for the series, i discussed with the others what genre of music they thought would be most suiting, i made the point that the shows cast are genrally slightly rebellious hence them being in detention. there for it would be fitting if the music had a slight dark sense to it. this may come in the form of a gritty guitar riff or maybe a deep bass wobble in a dance track.
artists i looked at were unsigned indie band My Little Red Door and up and coming elctro DJ/Producer PennyForTheDJ
this is a link to My Little Red Doors myspace pagem -http://www.myspace.com/mylittlereddoor
PennyForTheDj: www.soundcloud.com/pennyforthedj







